Invest Skeptically

On their website, FocusShares states that their mission includes “captur[ing] investors imagination”. I think their product offering has succeeded:

• FocusShares ISE-CCM Homeland Security Index Fund (MYP)
• FocusShares ISE SINdex Fund (PUF)
• FocusShares ISE-Revere Wal-Mart Supplier Index Fund (WSI)
• FocusShares ISE Homebuilders Index Fund (SAW)

24/7 Wall St thinks they’ve gone too far in becoming so specific and offers some new ETF suggestions, including a porn ETF.